TaylorMade's Content Shoot

🗣️ Hello Friends,

I am sure you are well familiar with TaylorMade, one of the leading golf manufactures in the sport.

Outside of their equipment, TaylorMade has revolutionized how golf manufacturers approach social media and content creation

TaylorMade were the first ones in the business to host a two-day content filming shoot, a trend that their competitors, like Callaway and Titleist, are trying to catch up on.

In this newsletter, we will cover:

• What is the TaylorMade Content Shoot?

• What type of content is shot?

• How did golf content creators get involved?

What is the TaylorMade Content Shoot?

TaylorMade has congregated their pool of sponsored professionals to:

• Create short/long form videos for social accounts

• Film commercials

• Promote new equipment

• Photoshoots

From my understanding, the content shoot is only two days and takes place sometime in late November in Florida. 

TaylorMade produces the majority of their yearly content during these two days, because they get all their athletes, on both PGA and LPGA Tour, together at the same time.

It is impressive how much content they can create over the two full days they have access to these players. 

From listening to podcasts over the years with TaylorMade employees, athletes, and creators, the days are very lengthy and tiresome, and the schedule is planned out to the minute. Everything is meticulously structured to make sure TaylorMade can get all the content they desire.

Your next question might be, what kind of content do they shoot?

What type of content do they make?

Here is the catalog of TaylorMade professional golfers that have appeared in their content:

• PGA Tour

  • Tiger Woods

  • Rory McIIroy 

  • Tommy Fleetwood

  • Scottie Scheffler 

  • Collin Morikawa 

• LPGA Tour

  • Nelly Korda 

  • Brooke Henderson

  • Charley Hull 

  • Sung Hyun Park

  • Maria Fassi

Some recent content ideas have included having the players test out the new equipment, performing lessons, looking at their Trackman numbers, testing out new balls, talking with players about how they hit certain shots, closest to the pin challenge, and much more. 

The athlete content they make is more centered around advertising the new equipment to us recreational golfers. 

It’s very advantageous to have the players talk about why the equipment is great and how it can help your golf game at home. 

Here is my favorite video from last year that went viral with Scottie Scheffler and Tiger Woods. It really broke the golf community into pieces after what Tiger said.

Scheffler's face throughout this entire video was priceless. That is coming from the No. 1 player in the world right now.

Creators Involvement 

Around four years ago, TaylorMade made an unprecedented move, signing the ForePlay Podcast crew, notably known as “Barstool Golf”, to an equipment deal. 

At the time, it sounded very silly that the members of the podcast, Riggs, Trent, and Frankie Borelli, were getting sponsored by one of the biggest golf manufacturers. 

More people are watching YouTube golf instead of professional golf. If the eyeballs are going to YouTube and social media, that’s where you want to advertise. 

ForePlay and TaylorMade paved the way for other golf junkies to create content through YouTube. What looked like a premature move four years ago now is a trend that competitors like Callaway and Titleist took note of. Now those competitors have signed their own creators, increasing their brand further through their own YouTube channels.

The TaylorMade creator ambassadors are:

• Riggs

• Trent Ryan

• Frankie Borrelli 

• Grant Horvat

• Mac Boucher

• Gabby Golf Girl

At the TaylorMade content shoot, creators get a certain allotted time with each player to create short and long form videos for their channels. 

Some video ideas that ForePlay have created with athletes include the one club challenge, getting driver and bunker lesson, the opposite hand challenge, a relay race, seeing if they can beat a professional in a scramble, and more!

The combination of creators and athletes doing videos helps both parties. You see a side of the player that is more fun, entertaining, and unveiling how the player thinks on the golf course and how they approach their practice sessions. 

Here are some examples of videos that ForePlay and Grant Horvat did with Tiger Woods.

Conclusion

It has been quite impressive the content that TaylorMade has made since they started bringing the creators on board. 

Convincing Tiger Woods to agree to participate in numerous YouTube videos is a tall task. 

The content speaks for itself and it’s another reason why I believe TaylorMade is the best golf equipment brand in the game.

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